Support responsible gambling ads and adhere to local gambling laws and industry standards, so we don’t allow certain types of gambling-related ads. We allow gambling-related ads if they comply with the following policies and the advertiser have been certified by Google Ads. Gambling ads must be targeted to approve countries and their landing page must include information on responsible gambling. Such ads cannot be targeted to minors. Check the regulations in the areas where you want to target ads.
Online gambling
You must be certified by Google to advertise content related to online gambling. Check how to get it.
Promoting online gambling with money
Examples: online casinos and bookmakers, bingo and slot machines or applications for these games, sale of lottery coupons or scratch cards, online sports bets, games using virtual currencies or other means of payment that are of real value in the real world
Promoting sites that contain or link to online gambling content
Examples: promoting products such as coupons or bonus codes; educational materials, e.g. tutorials or e-books; software, e.g. poker probability calculators; other information related to gambling, e.g. advice, opportunities, handicaps and analysis of athletes’ forms; aggregate or affiliate websites that promote gambling-related content
Online games other than gambling
An online game in which money or other valuable items are paid or pledged in exchange for the opportunity to win real money or prizes depending on the outcome of the game
Examples: fantasy sports competitions, online chess tournaments or combine three elements with prizes or for money
Social gambling
We allow ads related to social gambling if they comply with the following policies and the advertiser has been certified by Google Ads. Ads promoting social gambling must be targeted to approved countries and should not be targeted to minors. Check the regulations in the areas where you want to target ads.
Promotion of social gambling games being online simulations of gambling games where nothing valuable (e.g. money or prizes) can be won.
We do not allow:
Social gambling like situs togel online placements with gambling or gaming-related content in which you can win real money or prizes depending on the outcome of the game.
Promoting ‘gambling for money’ placements. This includes gambling ads that appear on the placement of social gambling.
Country restrictions for gambling campaigns
In addition to the requirements above, additional restrictions may apply depending on the country targeted by the campaign. See below for country-specific restrictions. There are no countries in this list in which Google Ads does not display gambling-related ads.
Country Restrictions on Social Gambling
Google Ads accounts can target ads promoting social gambling only to the countries listed in the two groups below. Legal and technical requirements prevent ads from one account from targeting countries in both groups. To target both groups of countries, you’ll need to create separate accounts for each.